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THR: Lives saved

Tobacco harm reduction strategies and products can help adult smokers prevent tobacco-related disease and premature death and greatly improve their quality of life.

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United States Population: 330 million

Vaping prevalence

3%

Smoking prevalence

14%

England

If adult smokers switched to nicotine vaping products

200,000

deaths avoided

2012

2052

200,000

deaths avoided

5 million

life years saved